Interior Design for Town Square Townhouses and Apartments

How Town Square is laid out

Town Square is developed by Nshama, and Nshama's master plan for Town Square names townhouse neighbourhoods such as Sama, Zahra, Naseem and Hayat alongside apartment buildings including Aria on The Park and Symphony on The Park, all arranged around Town Square Park. The same plan marks amenities such as tennis courts, a skatepark and a splash pad, together with retail stores.

Nshama pitches the community at families and young professionals alike. For design, that means homes that have to earn their keep, with storage, durable finishes and layouts that suit the household now and as it changes.

Townhouses: room for a growing family

Townhouse owners typically want more from the same footprint: a ground floor that flows from the kitchen to any outdoor space, a proper home for school bags and scooters, bedrooms that adapt as children grow, and a spare room that can serve as a study most of the time and a guest room when family visits.

Where a townhouse has a garden or terrace, it rewards the same care as the rooms inside. A shaded seating area, a strip of planting and good lighting can turn it into a room you use most evenings rather than a space you walk past.

Our space planning starts from your routines and then tests the plan against them. Moves that often make sense include:

• Reorganising the kitchen so it opens towards the living area
• Full-height joinery along one living room wall to hide everyday clutter
• A compact laundry and storage zone that frees the kitchen from household overflow
• Bathrooms upgraded with better storage, mirrors and lighting
• Any garden or terrace turned into a usable outdoor room with shade and lighting

Apartments: more from every metre

In a Town Square apartment, the footprint is fixed and building management sets the rules, so the work comes down to precision. We build storage into every useful wall, choose furniture that fits the room instead of crowding it, and use lighting to make compact spaces feel generous.

Owners who let their apartments out typically want durable, neutral finishes that photograph well and survive changes of tenant, while owner-occupiers usually want more personality. Tell us which you are, as it changes the specification.

Window treatments deserve thought too: blackout blinds in bedrooms, sheers in the living room and a consistent look from outside if the building asks for one.

Whether the apartment is for you or for tenants, our apartment interior design service handles the full sequence of layout, joinery, furniture and styling.

Design only or design and build

Design only ends with a package your own contractor can build from: concept, 3D renders, specifications and drawings. Design and build goes further, with our team buying the materials, running the trades on site and snagging the finished rooms before handover.

For apartments, design and build has a practical advantage: one team deals with building management, access and deliveries. For townhouses, it means one team coordinating the trades while family life carries on.

Staying in a townhouse during the works is usually possible with phasing. In an apartment, replacing the only kitchen or bathroom can make a short stay elsewhere worth considering.

If you are furnishing for the first time, we can also source furniture, textiles and accessories, so the home is fully furnished when the work is done.

Approvals in Town Square

For a townhouse, the parties with an interest in your plans may include the master developer or community management and the relevant authority, and an apartment brings its building management into the picture as well. Cosmetic work rarely needs the scrutiny that knocking through walls, rerouting MEP or changing anything outside attracts. Our first job is to confirm the route for each address, so the programme starts from facts rather than guesses.

Within design and build, drawings and submissions are our job, and approvals have a place in the programme from the first draft. Details of what we submit are on the authority approvals page; approval timescales we leave out, since they rest with the works and the reviewers.

Our finished work in Dubai

For apartment work, the project to look at is our Imperial Avenue Apartment, a 5,500 sq ft Downtown Dubai home we took from design through build in 2023. Comfort came first for the owner, so the palette stayed soft, in creams, warm beiges and taupes, with bouclé seating, softly lit arches, a marble dining surface and very little ornament.

The principles carry over to a smaller home: a calm palette, integrated lighting and restraint make any room feel more generous. For family living, the Palm Jumeirah Villa (6,500 sq ft, 2025) shows our interior design and space planning built around storage and a clear purpose for every room.

Budget and first steps

Projects start from AED 150,000. What happens above that figure is driven by how big the home is, how much joinery is built in, which finishes you pick, whether MEP changes are needed and how fully it is furnished. If your plans come in below our starting figure, we will say so plainly. It also helps to know whether the home is for your own use, for letting or for a later sale, because that changes where the money is best spent.

Send your neighbourhood or building name, the floor area and what you want to achieve through our estimate page. We also cover nearby Mudon.